The Savvy Gentleman’s Approach to Art Collection and Investment

This story originally appeared on the Gents Cafe Newsletter. You can subscribe here.

Today we’re swapping our cravats for canvases and immersing ourselves in the vibrant world of art. We’re venturing into the realm of Warhols and Hockneys, Banksys and Hirsts, exploring why a true gentleman should, without a moment’s hesitation, cultivate an art collection. So, sit back, sip your preferred beverage (perhaps a nice, aged single malt?), and let’s set sail on this artistic voyage.

First, let’s talk aesthetics. An art collection is to a home what a well-cut suit is to a gentleman: It simply elevates the overall impression. It’s about cultivating an atmosphere, evoking feelings, and inciting conversation, much like Banksy’s distinctive and provocative street art. We’ve all had those guests who walk into a room, their eyes catching sight of a Damien Hirst hanging nonchalantly on the wall, and boom! You’ve got a conversation that’s more intriguing than discussing the weather or last night’s footie results.

Now, beyond the realm of aesthetics, there’s a golden key that opens the doors to art investment without breaking the bank—buying prints and multiples upon release from artists. Yes, indeed, gentlemen, you don’t need to buy the original to reap the benefits of art investment. Prints and multiples are an excellent way to get a foot in the door, as they tend to be more affordable than original works, and yet can still appreciate in value over time.

For example, you might not be able to afford an original Hockney, but what about a print or multiple? You get the aesthetic pleasure of owning a piece by a renowned artist, with the added potential for financial appreciation. It’s a win-win, really. Plus, as a gentleman, you’ll be supporting the artist’s work, and in doing so, the broader art community. Chivalry isn’t dead, after all.

Investing in art is more than just an alternative way to grow your wealth. It’s about aligning your financial growth with your personal growth, enriching your life aesthetically while securing your financial future. David Hockney’s ‘Portrait of an Artist (Pool with Two Figures)’, for instance, fetched a cool $90.3 million at Christie’s in 2018. But a print of this same piece, bought years ago, would have also appreciated in value over time.

The journey into art investment can be thrilling and intimidating, but remember, every virtuoso was once a novice. Take your time, savour the process, and trust your gut. When you find something that stirs your soul and has the potential to fatten your wallet, seize the opportunity.

As we bid adieu to the vibrant world of art, remember: an art collection is not just for gazing upon in hushed museums or lofty galleries. It’s a passport to a colourful, provocative, and enriching world where you can be both an aficionado and an investor. So, gentlemen, until our next foray into the artistic domain, may your walls be adorned with captivating prints, and your portfolios ripe with potential. Here’s to living life artfully!

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