The story of Baltic began when the founder – Etienne Malec – inherited a collection of watches from his father, who was a photographer, a watch collector and a passionate man. He recorded his watch collection in a journal, keeping track of every watch that passed through his hands, with the history of each watch, price paid, from whom and what he traded for it in the case of a barter.
Being immersed in his journal and his collection for the past fifteen years led Etienne to other collectors, and has been the backdrop for building his watch-making vision. Naming the company Baltic is the perfect homage to his father’s passion, and the ultimate way to express his inspirations through his creations. The name Baltic perfectly honors his father who hailed from northern Poland along the Baltic Sea. And, the watches themselves draw from his father’s collection, with a distinctly vintage aesthetic and a timeless style.
The horology has drastically changed the past decade, and this brand would like to take part in this new era by offering direct-to-consumer sales, removing the traditional industry margin, which allows the company to offer far better prices. The brand aims to create timeless watches inspired from the vintage pieces in Etienne’s father’s collection—to be worn and kept for generations.
Originally posted as part of the Gents Cafe Newsletter, a bite-sized read about men’s lifestyle to enjoy over a coffee or a nice cocktail. Join now!