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and the House, it’s the more the merrier. That’s why, when House of Negroni came to London three weeks ago, we wanted to see how the brand was bringing Italian sprezzatura and sophistication to Savile Row.

From Instagram feeds to bar menus, the Negroni has become the drink of choice for many discerning gentlemen. And it’s no wonder why. Created by an Italian Count nearly a century ago, it’s become synonymous with sophistication. When one drinks a Negroni, there are hints of juniper, lemon, and sprezzatura with every sip.